There is a considerable buzz around social media content creation and as the web rapidly evolves, so too are the names and titles we assign to a growing myriad of tasks. Today we’ll take a brief look at social media content creation and find out what it is and what this work entails as it
During the long-gone days of graduate studies, one of my more humorous professors would walk into the lecture hall with his Earl Grey tea and boldly proclaim that his course was the most important course of the program. He said there were only 3 things we had to remember with regards to best practices in
The New Year presents a distinctive moment for businesses to think about the future and to forge new strategies for continued growth and expansion. Businesses of small island states in the Caribbean like St. Kitts and Nevis are literally born into this mindset, as survival and longevity are integral components for any company to thrive
As the state of e-commerce in the Caribbean continues to evolve into increased adoption and usage, questions are posed by merchants as to its implementation and setup. One of the more common questions I receive from current website owners is: “Would I need a whole new website in order to accept online payments?” Essentially, many
Throughout this blog emphasis is made about the benefits of e-commerce and how it can serve to propel a business forward in terms of sales, convenience, and added value to the customer or end user. Today I would like to share some thoughts about a very distinctive and complimentary partner of e-commerce: Digital Marketing.
The global outlook on E-Commerce continues to show increased adoption and integration into many facets of the business landscape. It must be underscored that this does not lie solely within the domain of the large economies of the U.S., Europe, China or Japan. The same holds true for our Caribbean economies of which St. Kitts